In the video below Jinn riders confront one of the co-founders over unpaid wages....

I was sent Jinn's deck prior to their Series A raise, the numbers were shocking and that's why no top tier VC would touch them. They eventually closed $7.5m in April 2016 from a few credible VC's, between then Jinn have almost doubled their employee headcount and increased marketing spend, which no doubt means they have a much larger burn rate, so it would be interesting to know how much runway they have left.

jinn headcount

What struck me most when I saw Jinn's deck, is not the low volume but more importantly they had low rider utilisation/efficiency and based on this video, it appears not much has changed in that regard, with too many riders but not enough work for them, that combined with a scaling payment model disengaging drivers, will no doubt mean unit economics and ARPR are still a pain point and raising further capital may well be a tall order.

In my opinion the well-funded startups like Deliveroo, UberEATS or Amazon Restaurants or the minnows like Quiqup and Jinn biggest issue is that their models are not designed to appreciate that their riders literally are their bread and butter, without them, there is no liquidity and without that, it's a matter of time before they crash and burn. 

Deliveroo, for me stand out as being way ahead of the others named above, because they have more volume, but even they have a low efficiency and utilisation rate, meaning their riders moonlight to work for rival startups.

Granted, delivery and logistics are notorious for low margins and only only work at huge scale but that will only be achieved by working liquidity, otherwise scaling to the point it becomes profitable may well prove impossible.

You MUST create symbiotic partnerships w/ your riders and restaurants, it needs to make sense for them financially, and if you pay them how you want them to behave you will build trust, loyalty and avoid nasty confrontations outside your HQ, which obviously doesn't send great signals to potential investors.