About Me

Proven track record in growing and scaling disruptive start ups

Held operational & leadership roles at various high growth start ups

Integral in building JUST EAT from start up in UK through to IPO (now £2.8Bn Market Cap LON: JE)

Founded The Entertainer (Co Owned by Abraaj Capital) in UK/Europe

Currently advise various start ups

Mentor for Seedcamp and PiLabs

A (very) occasional angel investor 

Been a Judge several high profile business competitions such as Richard Branson's - VOOM Pitch to Rich and Get In The Ring European Final, alongside the likes of Cocoon Networks and Mass Challenge etc

A high performing leader, with 15 years of proven commercial success, experience and advancement.

Comfortable working with and within start up/boutique sized companies to global stock market listed organisations, with the gravitas and acumen to create & develop C-Level relationships

Equipped with a unique combination of excellent leadership, communication, team building, and critical thinking skills

Focussed strategically on ROI, consistently over achieving against business targets/plans, working in different sectors/industries, gaining credibility/reputation quickly, facilitating strong professional relationships and partnerships

Proven track record leading through difficult large-scale change in fast-growing company environments (including start-ups, global e-tailers and B2B/B2C product and service providers) whilst driving results and customer-focused product, process and operational improvements 

Extensive experience in strategy planning, execution, activation and scaling, to plan, agree, implement and achieve ongoing business set targets/goals. I have the gravitas and proven track record to work at and with C-level, delivering key partnerships, yielding high volume and high ticket order values. I have built and managed highly successful teams

Extensive experience in ATL and BTL marketing approaches, working directly with CMO's, Marketing Directors and agencies, on a local, regional and national Basis, implemented through OmniChannel, TV, radio, outdoor campaigns, Street Furniture, SEO, Google PPC Ad-words, display targeting/re-targeting, social media, trade marketing and point of sale. 


Extensive cross functional operational leadership and board experience in hyper growth start ups and multi continent organisations, holding P&L responsibility. Skilled in strategic planning, operations management, consulting, problem solving, process development & step change management


Experienced in creating and implementing financial models, which are focussed on growth and unit economics. Many years of experience in Angel Investment, Venture Capital and Private Equity. Understand how to and have raised investment via Venture Capital and Private Placement. Privileged to spend a year based at Abraaj Capital's global HQ, which provided invaluable learnings in Economics and Finance. Possesses an extensive network in the financial and investment world

Business Intelligence

Have the ability to run systems from a technical standpoint, understanding the business question, translating that into analytics and the ability to understand/consume the results


Collaborated with and led cross functional agile development teams, working in sprints. Proficient in use and customisation of many SAAS solutions

Industry Experience 

eCommerce, Internet, Grocers, Fashion, Beauty, FMCG, Enterprise SaaS, Leisure & Hospitality, Luxury Hotels, On/Off trade, Retail, Recruitment, Aviation, Transport/Logistics, QSR and FDR (Michelin Star) Restaurants, Loyalty, Publishing, Affiliates, Marketing, Venture Capital and Private Equity


Created and managed partnerships with the likes of.....

Abu Dhabi Commercial Bank, Apple, Asda, Asos, Bentley, Brompton Brands, Caprice Group, Carrefour, Coca Cola, Commercial Bank of Dubai, David Lloyd, DHL, Du, Elemis, Emaar, Emirates Airline, Emirates NBD, Etihad, Etisalat, Facebook, Ferrari, Ford, Fortnum and Mason, Google, Harrods, Hertz, Hilton, HSBC, Jumeriah, Kuene and Nagel, Leo Burnett, Liberty, Louis Vuitton, Marriot, Morrisons, Mashreq Bank, Mastercard, Merlin, Microsoft, Namco, Nandos, National Bank of Abu Dhabi, Papa Johns, Pepsi, OMD, o2, Sainsburys, Selfridges, Starwood, Tesco, Uber, UPS, UAE Government, UK Government, Westfield, WH Smith, Viceroy, VOSS, and Virgin